Afdhel Aziz and Bobby Jones are two highly experienced marketers, based in New York City. Their friendship and common passion for the idea of ‘giving back’ lead them to collaborate on this book, which they hope will inspire other marketers.

Bobby Jones is one of the nation’s most respected experts in marketing to millennial consumers. As VP of Octagon North America, he headed up the Octagon Access group, the nation's preeminent team for global brands looking to effectively reach multicultural and millennial consumers. Bobby has leveraged his talents and expertise to develop innovative, award-winning campaigns and strategies for organizations such as Ford, Moet Hennessy, Adidas, and the Robert Wood Johnson Foundation.

In his current role as Chief Marketing and Communications Office of Peace First, Bobby is responsible for leading all marketing and communications efforts to help achieve Peace First's vision to create a new social norm where millions of young people are prepared, empowered and committed to collaboratively solving the world's biggest challenges with courage and compassion.

Afdhel Aziz is one of the world's leading experts in brand purpose,  marketing innovation, and social entrepreneurship. After 20 year career as an award-winning marketer at Procter and Gamble, Nokia, Heineken and Absolut Vodka, he is now currently the Founder and Chief Purpose Officer of Conspiracy of Love, a think-tank and idea incubator that helps Fortune 500 companies like Adidas, Sonos, Bacardi, Mars and Coty use culture and technology as a force for good. Afdhel is the co-author Good is the New Cool: Market Like You Give a Damn, a provocative manifesto for a bold new model of 21st marketing that helps brands ‘do well by doing good’. He is also an inspirational speaker who has spoken internationally at the Cannes Lions, SXSW, AdWeek, TEDx and Columbia University. He is based in Los Angeles, California where he lives with his wife and son.

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