SPARKLE HUSTLE GROW WEBINAR

Good Is The New Cool: Market Like You Give a Damn

Afdhel Aziz, Best-Selling Author of Good Is the New Cool: Market Like You Give a Damn

Afdhel Aziz, Best-Selling Author of Good Is the New Cool: Market Like You Give a Damn

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In this inspiring and motivational training, Afdhel shows how business can be a force for good, by balancing profit with the needs of their consumers and communities. He shares some of the insights from researching purpose-driven brands like Warby Parker, Adidas, The Honest Company and Zappos, who are creating a revolution in business by ‘doing well by doing good’.

Thought-provoking principles from his book ‘Good is the New Cool' like 'Think Citizens Not Consumers’, 'People are the New Media' and ‘Don’t Advertise Solve Problems'' will help businesses future-proof for the Millennial and Gen-Z generations of conscious consumers - and also attract the best employee talent who are drawn to organizations where they can do meaningful work.’